# Mandali

> Mandali is a community platform for independent convenience store owners in the United States. It helps owners hire trusted employees, find trusted local service providers, follow industry news, and stay connected with nearby owners. Mandali is launching soon on iOS and is free at launch.

Mandali starts with the South Asian, largely Gujarati, families who own a large share of US independent convenience stores, and is open to every independent owner and employee. Founded by Miral Patel (Founder and CEO) and Aniket Bedwal (Co-founder and CTO).

## Company

- [About](https://themandali.com/about/): What Mandali is, who it is for, what it does at launch, and who is building it.
- [Founders](https://themandali.com/founders/): Mandali was founded by Miral Patel (Founder and CEO) and Aniket Bedwal (Co-founder and CTO). Their backgrounds and how they came to build Mandali together.
- [Our story](https://themandali.com/story/): Mandali started behind the counter of Rangoli Paan, a convenience store in Jersey City, and grew out of 300+ conversations with store owners.
- [Why now](https://themandali.com/why-now/): Staff turnover above 100%, a generation of owners handing over or selling their stores, and hiring and buying that still run on WhatsApp. Why Mandali is being built now.
- [Market](https://themandali.com/market/): The US convenience store market in numbers: 151,975 stores, 63% owned by operators with 10 or fewer stores, and $341.2 billion in in-store sales in 2025 (NACS).
- [Approach](https://themandali.com/approach/): Community first, software second. What Mandali launches with, what comes next, and how Mandali reaches store owners through word of mouth and community festivals.
- [AI](https://themandali.com/ai/): How Mandali plans to use AI for hiring, support, services and procurement, the rules it follows, and the things it will not do.
- [FAQ](https://themandali.com/faq/): Answers to common questions about Mandali: what it is, who founded it, who it is for, what it costs, and when it launches.

## Product at launch

- Job board: owners post jobs and hire employees with verified work histories. Employees apply free.
- Employment profiles: a verified work history that travels with the employee from store to store.
- Community feed: posts, supplier recommendations and updates from owners, with privacy controls.
- Industry news: news and regulatory updates for independent store owners.
- Services directory: trusted local service providers recommended by other owners, searchable by zip code.
- Direct messaging: owners and employees talk inside the app.

Status: launching soon on iOS. Free at launch. Employees always use Mandali free.

## Legal and support

- [Privacy Policy](https://themandali.com/privacy/): What the app and website collect, what other members can see, who processes it, how long it is kept, and how to delete your account.
- [Terms of Use](https://themandali.com/terms/): Community standards, the jobs disclaimer, services directory rules, liability, and the Apple App Store terms.
- [Support](https://themandali.com/support/): How to report abuse, sign-in help, jobs and services directory questions, and how to delete your account.

## Links

- [Website](https://themandali.com/)
- [Join the waitlist](https://themandali.com/#waitlist)
- [Full text for AI tools](https://themandali.com/llms-full.txt)
- [LinkedIn](https://www.linkedin.com/company/themandalicom/)
- [X](https://x.com/themandalihq)
- [Instagram](https://www.instagram.com/themandalicom)
- Email: info@themandali.com